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Record Breaker

Record Breaker

Brussels Airport’s head of aviation marketing, Léon Verhallen, talks to Jonny Williamson about his gateway’s triumph in the World Routes Marketing Awards for 2014.
A winning strategy

A winning strategy

Bremen’s director of sales, marketing and communication, Florian Kruse, speaks to Jonny Williamson about the airport’s record-breaking year.
View from the top: Chris Thompson

View from the top: Chris Thompson

Chris Thompson, President and CEO, Brand USA.
Arms open wide

Arms open wide

Andrew Fraser, director of marketing, Tourism New Zealand, says social media’s embrace is vital to destination marketing.
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Queensland lands majority of Tigerair Australia capacity

News Wednesday, 04 December 2013 02:37 Written by 

Tigerair Australia is establishing a new base in Brisbane, with three new routes to Adelaide, Cairns and Darwin. 

The domestic budget carrier will base two new A320 aircraft in the Queensland capital from next March. 

 
The six-times weekly Adelaide flight will launch on March 11, with the daily Cairns and Darwin flights both starting on April 15.
 
The three routes will see 800,000 additional seats into the Queensland market, said Rob Sharpe, Tigerair Australia CEO. 
 
In addition to the Brisbane routes, Tigerair Australia will also introduce a new service between Sydney and Adelaide 
 
"This is great for consumers and it is a welcome shot in the arm for Australia," said Sharpe. 
 
From next year Queensland will account for 59% of the airline's total seat capacity.
 
He added that Tigerair Australia believed the budget sector in Brisbane was clearly under represented. He said that the low-cost sector represented 33% and 26% of the markets in Melbourne and Sydney respectively. 
 
Sharpe stressed that the airline remained focused on turning its business around to profitability and said the new base was the result of "extensive analysis". 
 
The new Brisbane base will have two new A320s based there, which are coming into the fleet next year. This will boost the airline's fleet from 11 to 13 aircraft. Sharpe said the order was historically with Tigerair Holdings, but was now a direct deal with the Australian carrier and the manufacturer. 
 
Supporting the new Brisbane base operation will be new self bag-drop facilities as well as a large-scale roll out of self-service kiosks, Sharpe added. 
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